THE DESIGNER'S PERSPECTIVE

October 15, 2018

THE DESIGNER'S PERSPECTIVE

Source:http://www.goodtimes.com.pk/souchaj/

Souchaj has created waves in recent years for their brilliant photoshoots featuring eminent personalities from diverse fields wearing their ensembles. With a powerful and bold aesthetic, using regal and gorgeously traditional embellishments, this brand is here to stay! Afshan Shafi catches up with Mehek and Mehr, the designers behind the brand on all things fashion 

How would you describe your design journey?

We have know each other for almost a decade before we partnered. Our husbands supported and encouraged us to bring out our ideas into sketches and create works of art.

Do you have a muse?

Our brand is embodied by a woman who is independent, classic and confident. She is not only beautiful but simply outstanding in terms of intelligence and individuality; she is someone who doesn’t bother about trends or follow fashion blindly but has her own eccentric sense of style.

In life, who would you say is your muse?

Meryl Streep is elegance personified; she has carried herself with grace over the years and I think she is a role model for the younger women who aspire to character more than visual beauty.

What inspires you when you’re designing?

As a designer, you never know when inspiration will strike. It can literally come from anything and everything around us. We have no restraints as to what can be drawn from to turn a mere thought into a reality. Creativity is limitless.

How would you describe Souchaj in three words?

Classic

Timeless

Detailed

What was the starting point for your latest collection?

It is our underlying desire to promote our culture and traditions through our creations.Our recent collection is a true reflection of the philosophy of the brand. It integrates a colourful and innovative blend of Pakistani culturesand consists of chic motifs derived from folk art on luxurious fabrics.

What are your plans for expanding Souchaj in the future?

For now, we’re mainly focusing on couture and would want to see the brand being associated with originality and spoken of in the upper echelons of not only the Pakistani fashion industry but also the global fashion arena.

Rapid Fire

Favourite international designers?

Naeem Khan and Ellie Saab

Favourite local designers?

Misha Lakhani, Zara Shahjahan and Elan

Favourite piece of jewellery

Mehek: My recent gift, it’s a ring.

Mehr: A gift of a bangle from my husband

A celebrity you would love to dress

Amal Clooney

Non-celebrity you would love to dress?

Queen Rania of Jordan

Favourite fashion show that you attended in person?

We have attended a few and they were okay.

Favourite high street brand?

Zara